How does Proxy IP empower cross-border e-commerce business?

In recent years, China's cross-border e-commerce industry has been continuously developing, with the market size expanding steadily. It is estimated that the scale of cross-border e-commerce import and export transactions will reach 15.7 trillion yuan in 2022. In the fiercely competitive market environment, many enterprises collect large amounts of data from competitor or related websites to formulate advantageous development strategies to seize the market. To avoid triggering protective mechanisms on competitor websites, users need to utilize proxy IPs to switch between multiple IP addresses to obtain genuine data.

Market data acquisition

As e-commerce platforms allow "price wars" among major companies, more enterprises are shifting their focus from acquiring rankings at low prices to improving their own product competitiveness. Obtaining relevant information from competitors and the overall market helps in refining and upgrading their products. Directly scraping competitor data without using proxy IPs may trigger protective measures on target sites and result in public data collection permission being granted. Using proxy IPs allows for IP address rotation, where each visit request is sent out through different IP addresses. This rapid IP address switching bypasses site access measures, helping web crawlers run smoothly and efficiently gather data. After users collect the desired information using proxy IPs, they analyze it to obtain the most useful insights, such as competitor pricing, sales models, and marketing strategies. Armed with this understanding of competitors, they can develop marketing plans more advantageous than those of their competitors in a short time.

Multi-account anti-association

Practitioners in cross-border e-commerce understand the severity of account association, which leads to practitioners being wary. However, this issue can be addressed with proxy IPs. Using high-quality proxy IP services allows users to allocate a separate IP address for each account, effectively preventing account association and ensuring smooth operation of cross-border e-commerce business by tapping into target niche markets.

Price tracking

Some websites implement measures to prevent competitors from obtaining important information from their sites. Certain IP addresses may be allowed public data access permissions, which would be detected when accessing the opponent's server. If the IP address is on the public data access permission list, the website will directly reject the user's access request. By using proxy IPs to browse as ordinary users, one can easily view product information such as categories, prices, and discounts on competitor websites. Analyzing this valid data helps e-commerce teams understand market pricing and marketing strategies, enabling them to adjust product prices or conduct effective promotional activities.

Monitoring advertising campaigns

During advertising campaigns, it is difficult to confirm whether the ad content is effectively displayed only from a single country or region globally. Using residential proxies ensures that IP addresses are seen as real ordinary users, allowing for checking of advertising consumption effectiveness in other countries and regions. This helps in monitoring whether ads are correctly displayed, verifying the accuracy of ad links, gaining real-time insights into ad data, targeting the user groups attracted by the ads, expanding the ad's reach, optimizing ad content, or forming product interactions to make ads more appealing.

Brand monitoring and protection

Brand monitoring: Users can use proxy IPs to fetch consumer opinions, preferences, and habits related to their business from major websites, better understand consumer satisfaction with products, and build brand image.

Brand protection: Building a brand requires a significant amount of time and money. Using proxy IPs to collect genuine website information prevents counterfeit brands from damaging brand image and interests, protecting brand intellectual property. Through proxy IPs, users can monitor the content published by competitors or infringers, and quickly collect evidence from online platforms for rights protection.

IPHTML gathers pure IP resources from around the world, with a proxy pool of 90 million IPs covering over 220 countries and regions. With an average online runtime of 99.9% and stable, uninterrupted data crawling, it supports unlimited concurrent sessions. IPHTML has formed in-depth cooperation with numerous well-known internet companies. IPHTML provides users with free testing services and develops the most cost-effective solutions.