Instagram Reels, unveiled in 2020, emerged as Instagram's answer to the short-video trend, aiming to compete directly with platforms like TikTok. For cross-border sellers like you, leveraging Reels can unlock a wealth of traffic opportunities. But how can you make the most of this tool effectively? In this article, we'll dive deep into what Reels are all about and how to harness their power to inject fresh energy into your overseas marketing efforts.

 

Understanding Reels

 

Reels represent Instagram's foray into the short-video format. This feature allows users to record, shoot, edit, and embellish engaging videos or photos with personalized background music, adding vibrancy to their creations. Unlike traditional posts, Reels can persistently showcase on users' profiles without the ephemeral nature of stories.

 

Moreover, Reels also stand as a separate feed, presenting as a continuous playback of short clips, enabling users to effortlessly explore more video content and expand their horizons.

 

How to Use and Publish Reels?

 

1.Open the App, Tap Your Profile.

2.Click on the "+" Icon and Select "Reels".

3.Choose Video Length: Reels offer 15, 30, or 60-second options. Select the length suitable for your content. You can also add music to enhance your video. Preview and browse lyrics for 15-second snippets after choosing a suitable song.

4.Add Music: Use the music icon to select from popular tracks or input specific songs or artists. Preview and browse lyrics for 15-second snippets after choosing a suitable song.

5.Adjust Speed: Use the "1x" button to adjust video speed according to your creativity and visual effects.

6.Apply Effects: Swipe left or right to browse filters and effects. Access a full library by swiping all the way to the right.

7.Record: Tap the record button and position yourself to start shooting. A three-second countdown will initiate.

8.Timer: Use the timer button to set recording time. Once set, tapping the record button will begin shooting. Reels will automatically stop recording when reaching the time limit.

9.Preview and Edit: Review the video before finalizing.

10.Customize and Share: Choose effects, captions, stickers, etc., then click "Next" to publish to various platforms. Select the audience and distribution channels.

11.Share: Click "Share" to share the Reel with your friends and followers.

Why Seize Reels for Overseas Marketing?

 

Compared to traditional Instagram posts, Reels address inherent shortcomings, providing brands and businesses with more creative expression avenues. On the Reels platform, content creators can unleash their creativity, attract more attention and followers, thereby achieving brand exposure and marketing objectives.

 

Seizing Reels for overseas marketing is essential for three reasons:

 

· The rising popularity of short-form video content appeals to an increasing number of users.

· Short videos effectively showcase product highlights and promote campaigns compared to static content.

· Instagram prioritizes Reels in content distribution, offering ample support in traffic redirection.

 

Common Misconceptions and Tips for Reel Novices

 

Web Upload: Instagram supports content uploading and publishing via the web, eliminating the need to select Reels specifically, as all video content is automatically recognized as Reels.

Reels Specifications:

 

·Aspect Ratio: 16:9

·Resolution: 1080px * 1920px

·Duration: Up to 90 seconds

Optimal Posting Time and Frequency:

·Best Posting Day: Monday

·Ideal Posting Frequency: 3-4 times per week

Use of Text: Many users browse Instagram without sound, making text inclusion in Reels crucial to attract viewers. Additionally, utilize Instagram's blue guidelines to ensure text placement.

Call to Action (CTA): Prompt viewers to engage with your content actively, whether it's following your account or interacting with your posts.

Instagram Account Starting Tool

 

Creating and managing multiple Instagram accounts is often essential for effective social media marketing. Using multiple accounts helps sellers strengthen relationships with specific audiences, attract more people in new markets, and diversify brand expression. Utilizing an account matrix to gain more organic traffic and avoid platform association is crucial.

 

Recommendation: Use IPHTML proxies:

1.Securely manage multiple Instagram accounts, providing each with a stable, clean, and independent IP address environment.

2.No need for Know Your Customer (KYC) requirements, and no domain restrictions. Even sensitive domains related to virtual currency are whitelistable.

3.Access from specified locations to avoid geographical restrictions. Specify countries and cities, support unlimited concurrent requests, and charge based on traffic, without additional fees.

 

Register with IPHTML now (https://iphtml.com/reg.html) to enjoy secure and convenient cross-border e-commerce account matrix management services.

 

Conclusion

Leveraging Instagram Reels allows brands to establish deep emotional connections with their target audience, fostering understanding and love for the brand. It's time to take action and incorporate Instagram Reels into your overseas marketing strategy to drive more traffic! We hope this article helps novice sellers make the most of Instagram Reels.

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