In the realm of global cross-border e-commerce platforms, AliExpress stands out as a prominent name. As a global online retail service, it provides an expansive shopping universe for international buyers.

However, for users from Mainland China, registering as an AliExpress buyer isn't a straightforward process. The platform primarily caters to international markets. Yet, Chinese sellers can establish global businesses on the platform. So, can Mainland Chinese buyers register and shop on AliExpress? Where's the AliExpress buyer entrance? And how do sellers set up shop on AliExpress? This article aims to uncover these answers.

 

Registering as an AliExpress Buyer

 

Firstly, the AliExpress buyer entrance is https://www.aliexpress.com/.

However, Mainland Chinese users encounter peculiar situations when accessing AliExpress as buyers. Currently, the official AliExpress buyer entrance does not offer a Chinese version. When Mainland users attempt to access it, the system automatically redirects them to the login page. Without logging in, they cannot browse products. In other words, Mainland Chinese users cannot access AliExpress, and the registration page does not provide the option to select China as the country/region.

 

Here are some key points for Mainland Chinese users who wish to register as AliExpress buyers:

 

·IP Address Detection:

AliExpress's registration system automatically detects buyers' IP addresses. If it detects a Chinese IP address, registration is usually not allowed. Therefore, Mainland users seeking to register need to use VPN services to convert their IP addresses to overseas ones.

·Payment and Shipping Address:

Mainland users need to prepare a dual-currency credit card for payment and an overseas shipping address. Since AliExpress primarily targets international markets, shipping to Mainland China may not be supported.

 

AliExpress Seller Registration Guide

 

For domestic businesses in China, although they cannot shop on AliExpress as buyers, establishing cross-border e-commerce stores on the platform presents a lucrative opportunity. To set up shop on AliExpress, it's crucial to understand the specific registration process and requirements. Here's a detailed guide on how to open a store on AliExpress and the essential preparation materials.

 

Accessing AliExpress Seller Entrance

 

To open a store on AliExpress, visit the AliExpress seller entrance: https://sell.aliexpress.com/ and start the account registration process. Currently, AliExpress does not allow individuals to open stores. You must register as a business entity and complete real-name authentication.

 

Methods of Real-Name Authentication

 

① There are two methods for real-name authentication:

 

Enterprise Alipay Authorization Authentication:

Suitable for merchants with existing enterprise Alipay accounts.

② Enterprise Legal Representative Alipay Authorization Authentication:

Suitable for enterprise legal representatives who use their personal Alipay accounts for authentication.

Entry Requirements

 

① Requirement 1: Enterprise

 

Both individual businesses and enterprises can open stores on AliExpress. Before opening a store, you need to complete enterprise identity authentication on AliExpress using either an enterprise Alipay account or the legal representative's Alipay account. If you do not have an enterprise Alipay account, you need to register one. It's important to note that individual businesses can only choose the basic selling plan during the initial stage of entry.

 

② Requirement 2: Brand

 

If you own or represent a brand, you need to select the corresponding store type (e.g., official store, specialty store, or flagship store) based on brand qualifications. If you do not manage a brand, you can skip this step.

 

③ Requirement 3: Technical Service Annual Fee

 

All merchants opening stores on AliExpress need to pay a technical service annual fee. The amount varies depending on the category of products sold. Notably, outstanding stores have the opportunity to receive fee refunds at the end of the year.

 

Preparation Materials for Opening a Store

 

Business License: Both individual businesses and enterprises can use business licenses to apply for AliExpress entry.

Corporate Account: Bring all necessary documents and seals to the bank to open a corporate settlement account.

Brand Trademark: You can register with the National Intellectual Property Administration or entrust a professional trademark agency for trademark services.

Legal Representative ID: The legal representative's ID is required for authentication and opening a corporate account.

Basic Steps to Open a Store on AliExpress

 

1.Visit the AliExpress Seller Center and click the "Register Now" button to begin the registration process.

2.Fill in necessary personal and business information, including company registration information, tax information, etc.

3.Verify your email and complete the required real-name authentication and qualification review.

4.Set up basic store information, such as store name, description, and shipping method.

5.List products and provide detailed product descriptions and high-quality images.

6.Submit for review and wait for AliExpress to approve your application.

Strategies for AliExpress Seller Operations

 

·Leverage Showcase Recommendations

AliExpress's showcase recommendations service helps showcase your most popular or competitive products to potential buyers prominently. Always ensure that your showcase displays your best products to attract more views and capture the attention of potential buyers.

 

·Effectively Manage Product Images Bank

On AliExpress, there's a product image bank feature to help you better manage product images. Essentially, this feature ensures that each product has high-quality display images. Quick image updates or replacements can significantly increase click-through and conversion rates, making your products sell better.

 

·Participate Widely in Platform Product Activities

AliExpress regularly holds various promotional activities. To increase the visibility of your products, ensure your products participate in these discount, promotion, and holiday-themed activities. This way, you can attract more attention and purchases from buyers. Participating in activities is an effective way to increase product exposure.

 

To enhance product exposure, you can also open multiple accounts for product placement and advertising. However, this practice requires caution, as AliExpress uses browser fingerprint tracking technology to identify account relationships. Once platform audits detect account associations, your account and store may be at risk of suspension.

 

However, this issue can be addressed with tools such as IPHTML IP proxy used by Chinese sellers to prevent account association and manage multiple stores. With IPHTML, users can easily assign independent IP addresses to each account, significantly reducing the risk of account association and simplifying account management complexity. This not only helps you safely manage multiple stores but also increases overall store exposure and buyer traffic without violating platform rules. Additionally, IPHTML offers various web crawling solutions and enterprise-level support to help companies discover business intelligence data.

 

Conclusion

 

Although the AliExpress buyer entrance mainly targets international markets, Chinese sellers can seize tremendous opportunities by entering the international market through AliExpress. So, sellers can try registering on AliExpress to embark on their cross-border e-commerce journey.

By using the above techniques and combining IPHTML's IP proxy anti-association feature, you can operate AliExpress stores more effectively, not only increasing sales but also ensuring the long-term stable development of your store.

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