TEMU, a rising star in the e-commerce realm, has garnered significant attention with its burgeoning traffic. For many mainland Chinese sellers, the allure of TEMU is undeniable.

However, the process of onboarding and navigating TEMU's landscape might seem daunting at first. Fear not! Today, we'll delve into the intricacies of joining TEMU, exploring the categories, requirements, and documentation necessary for a successful journey on this platform.

 

TEMU Onboarding Requirements

1.Cross-border E-commerce Experience

Prior experience in operating cross-border e-commerce platforms or independent websites, especially in the North American market, is highly valued. Sellers should possess a deep understanding of the supply chain, including production, quality control, logistics, and overseas warehousing.

 

2.Supplier Capability 

Access to source factories or trading companies is essential to ensure stable production capacity and product quality, along with efficient inventory management.

 

3.Comprehensive Capabilities

Sellers should demonstrate proficiency in development, design, production, and photography, capable of independently managing the entire product lifecycle. Additionally, a solid understanding of operational aspects such as website development, product listing, pricing strategies, and marketing is advantageous.

 

4.Commitment to Quality and Consumer Experience

Emphasis should be placed on maintaining product quality and ensuring a positive consumer experience, reflecting a strong brand ethos.

 

TEMU Onboarding Categories

TEMU offers a diverse range of categories, including apparel, footwear, accessories, jewelry, maternity and baby products, toys, sports and outdoor gear, 3C electronics, small appliances, mobile phones, and accessories, among others.

 

Benefits of Joining TEMU

1.Diverse Product Categories

Sellers can explore multiple product categories on TEMU, operating as platform suppliers without the burden of individual product and store management.

 

2.Zero Onboarding Fees

There are no upfront fees or deductions, making it a cost-effective option for new entrants.

 

3.Deposit Policy

After making sales, a deposit of 1000 RMB is required. Settlement begins one day after the consumer's signing date.

 

4.New Seller Friendly

TEMU's relatively low entry barriers make it accessible and appealing to newcomers, fostering a supportive environment for learning and growth.

 

Common Issues and Tips for TEMU Application

1.Addressing Rejections

In case of rejection, submitted store names cannot be reused. It's crucial to ensure all information is accurate before submission to avoid delays.

 

2.Reapplication After Rejection

Reapplication is not supported immediately after rejection. However, changing the phone number or using an invitation code during the application process might expedite approval.

 

Language and Text Usage on TEMU

1.English Requirement

Store names, product names, and logos must be in English. Non-flagship stores are prohibited from using terms like "official."

 

2.Product Titles

While product titles can be in Chinese or English, any text on the details page must be in English.

 

Additional Considerations for TEMU Onboarding

·Bank Card Binding

Sellers must promptly bind a bank card after onboarding. Each store can only bind one bank card.

 

·Tax Implications

TEMU currently only supports receipts through public accounts, necessitating tax reporting.

 

·Individual Store Opening

Individuals can open stores using their ID cards, but only personal stores are allowed, not regular ones.

 

·Use of IPHTML

Utilizing IPHTML can facilitate the secure opening of multiple TEMU stores, providing each with a stable and independent environment.

 

Operational Process on TEMU

1.Merchant Onboarding

TEMU simplifies the store opening process, allowing both enterprises and individuals to apply. Approved merchants can then list products in the platform's backend.

 

2.Product Selection

Once products are listed, buyers select items online, and merchants supply samples for offline review by the platform.

 

3.Price Negotiation

After sample approval, the platform determines product pricing. Merchants provide cost prices and profit expectations, with one opportunity for price negotiation.

 

4.Product Delivery

Upon approval, merchants fulfill initial orders and ship small quantities to TEMU's domestic warehouse for stocking. Subsequent order fulfillment and after-sales services are managed by the platform.

Conclusion

Joining TEMU represents a promising opportunity for Chinese sellers to expand their reach in the global e-commerce landscape. By understanding the requirements, categories, and operational processes, sellers can embark on a successful journey and harness TEMU's potential for growth and success.

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