Setting up a store on OZON platform is not overly complex, but mastering the operation of an OZON store to garner more traffic, orders, and increased sales requires continuous exploration and practice. Today, let's delve into some pure operational insights for running an OZON store. Taking your store from 0 to 1 is indeed straightforward and not as challenging as it may seem!

 

Operational Insights for OZON Store

 

1. Determine the Supply Model

 

Firstly, it's essential to clarify whether you're opting for a self-owned supply model or a dropshipping model. For sellers with their factories or independent brands, a higher level of product selection ability is needed to avoid overstocking. While OZON platforms have relatively lenient product review requirements, they demand more reliability and stability in the supply chain. Sellers should focus on the source and stability of their supply.

 

2. Allocate Time for Operations

 

To ensure the stable operation of an OZON store, sufficient daily time investment is crucial. While OZON is relatively user-friendly, achieving better results requires thorough preparation and optimization of your products. Only through careful handling of images, modified titles, and detailed descriptions can you increase conversion rates and sales. Sellers must also adhere to OZON's policies and regulations to avoid violations and penalties.

 

3. Product Selection

 

Average order value plays a significant role in e-commerce platform operations and should not be too low. It's essential to consider the proportion between product procurement costs and logistics expenses. To improve product selection efficiency, various methods can be employed, including OZON's built-in product selection function, data analysis tools, and analysis of product sales and reviews.

 

Furthermore, seeking inspiration from Russian social media platforms like VK, YouTube, Yangdex, exploring best-selling products on other Russian e-commerce platforms such as AliExpress, Wang Baobao, and utilizing product selection tools and plugins like IPHTML proxies can assist sellers in isolating and maintaining the independence of cross-border accounts, preventing account correlation.

 

Moreover, IPHTML provides various web crawler solutions and enterprise-level support, helping companies discover business intelligence data.

 

4. Logistics Selection

 

With approximately 16 online logistics services available on OZON, choosing the right logistics partner is crucial. It's essential to strike a balance between cost-effectiveness and delivery speed to obtain favorable buyer reviews. For small to medium-sized sellers, online logistics or integrated logistics are preferable choices as they are service providers officially cooperating with OZON, offering more guarantees and reliability.

 

5. Listing Process

 

During the listing process, pricing must be competitive and reasonable, with sufficient space allocated for promotional activities. Additionally, product information needs to be meticulously handled, including titles, details, specifications, materials, care instructions, keywords, product images, videos, etc.

 

Although product ratings do not always represent product quality, the completeness of information can affect product scores. Therefore, stringent quality control over information is necessary during the listing process. Subsequently, optimization adjustments should be made based on post-listing data, with limited advertising investment recommended in the initial stages.

 

Conclusion

 

The above are some pure operational insights for running an OZON store shared by Big White. We hope they prove helpful to all. Lastly, it's essential to remind everyone that continuous optimization is the key to operating a successful OZON store. Sellers need to continuously track and analyze store data, optimize products and marketing strategies to adapt to market changes and user needs.

Additionally, maintaining a learning and innovative attitude is crucial for continually enhancing operational capabilities and skills to remain competitive.

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